The Red Spartans is the official mascot of the university. It was launched on 23 September 2014 during the 111th Foundation Anniversary of the institution. Designed by John Jeffrey Alcantara, a Fine Arts major of the university, it was officially registered at the Intellectual Property Office of the Philippines on 15 April 2016 with Certificate of Registration No. 4/2014/00013631.
Leading Innovations, Transforming Lives is the official motto of the university. It was registered at the Intellectual Property Office of the Philippines on 15 April 2016 with Certificate of Registration No. 4/2014/00013632. This is used in all official publications, newsletters, pamphlets, and brochures published by the University, as well as in official university merchandise sold at the University Shop. It carries with it the University's long standing tradition of service, excellence, and virtue, as specified in its official seal, and is anchored on the goal of maximizing its relevance and transformative impact through innovations in instruction, research, and community service.
In an evening fellowship on 19 November 2016, the university marker named Tower of Wisdom was inaugurated in its Main Campus during the 113th founding anniversary of Batangas State University. The design was conceptualized by Dr. Tirso Ronquillo, and was applied at the Intellectual Property Office as an Industrial Design on 15 November 2016. The structure rests on a 16 meter long and 11.3 meter wide platform, to symbolize the 16th year of the current century and the 113th founding anniversary of the institution. It is 19.03 meters high, symbolic of the year the institution was founded. Through Resolution No. 729, s.2017, the Board of Regents declared the Tower of Wisdom as the official landmark of the university.